Snapchat has become an incredibly effective marketing platform for those who are trying to reach younger demographics. With Snapchat’s users aged 18-24 making up a whopping 45% of their adult users, and it being the third most popular app amoung millennials, it is a far reaching platform when it comes to connecting with millennials.
Snapchat also allows you to be able to advertise however you feel. Whether you simply want to take pictures of your merchandise or you would rather make one or more videos it is all up to you. However, one of the most important things you need to remember is that you really, really, need to use geofilters.
Snapchatting for Retailers: If You Remember Nothing Else, Please, Use the Geofilters
Geofilters are the little graphic overlays that you can include in your snaps that show if the user is in a specific city or even a specific store. Snapchat has mad it a lot easier for retailers to get their own brands to be available as geofilters. These geofilters can be used when sending snaps to friends or even when posting to one’s snapchat story.
Getting a geofilter for your brand will cost you at a minimum $5. The price of your geofilter will vary depending on how large of parameters you want to set for where your geofilter is located. Snapchat has even set up a way for those who have their own geofilters to see how many people have seen and snapped their geofilters.
The Effectiveness of Snapchat Geofilters
Geofilters do an excellent job of opening a conversation between the consumer and your brand. This is because it is the user who decides whether they will use your geofilter or not for snaps they send to their friends and family. This subtle approach can be more effective than the usual bombardment that consumer usually feel, and may even lead more of them right to your store.